With increasing focus on social media and the benefits for brands, more and more brands are considering how to integrate a social media presence to their company. In fact, with the overwhelming hold social sites like Twitter and Facebook now have on our lives – there is almost no excuse for all businesses and brands not to have some sort of profile. It provides the opportunity to interact with customers and gain an understanding of their audience.

Twitter in particular is one of the most effective ways of doing this, giving a brand the best chance of impact and interaction with their customers. It provides the opportunity to reach a constantly growing audience and integrate themselves in relevant conversations and reach relevant customers.

There are ten million Twitter users in the UK, with 80% of UK users accessing the site from their mobile. These mobile users are also 40% more likely to access Twitter more than once a day.

In fact, 67% of mobile users follow brands on Twitter and 25% of mobile users will follow more than ten brands.

An audience as big as Twitter’s with such a wide net of appeal is vital to tap into. Part of gaining an increased chance of success on Twitter is understanding the users and the optimum way to make the best use of Twitter. One in three people will access Twitter on their commute, so by tweeting between say 7-10am and 5-7pm, you may take advantage of a larger audience.

67% of mobile Twitter users will use be using it as a second screen while watching TV at home, so what are the most likely television programmes to create talking points on TV? Is there a television programme on that will relate to your business? Do you have input? Can you join the conversation? At the same time, does what you have to say have value?

Another optimum time to tap into users is bedtime, 50% of users will access the site then. Could you leave a lasting impression on potential customers?

With the sheer potential of Twitter – can your business afford not be on there?