A new study has found that over two thirds of businesses are planning to increase their spend on digital marketing technology for 2013.
The findings come from a joint survey by Econsultancy and Responsys Marketing Budgets which investigates how companies spend their online and offline marketing budget. It looked at over 800 companies, mainly from the UK who voluntarily filled in an online form between December 2012 and January 2013. Out of all companies involved 71 percent explained that they planned to increase their digital marketing technology budget.
Unsurprisingly the most popular sector was web analytics at 46 percent followed by CRM at 45 percent. The emphasis on analytics and content management shows that the two sectors remain highly important to running a successful business. After this an importance of social media management systems, email platforms and paid search/bid management ranked.
This is of course great news for digital marketers. With over 70 percent of companies widening their budget on digital marketing the extra spends gives them opportunity to make larger campaigns and target more people and in turn increasing business. It also shows that businesses are really starting to see the power of digital marketing and its necessity.
As a digital marketer, the findings do not surprise me and I am glad to see a large significance placed on it. I believe it is something that will continue to grow as time goes on and even more emphasis is placed on the digital sector.